What is a Rainbow Baby?

In spirit of our Rainbow Collection dropping this week, we want to discuss the meaning behind rainbows and rainbow babies. The first question you might have is what a Rainbow Baby even is? A rainbow baby is a term for a baby that’s born after the parents have a pregnancy loss. The next question that comes to mind would be what is the symbolization of a rainbow? The name draws on the symbol of the rainbow, representing beauty after a dark time.

What is the importance to the company?

The reasoning behind the desire to create this collection stemmed from the relationships we have made from Rightly Royce. We have met and communicated with so many individuals who have experienced something similar to us and we want them to feel understood. This rainbow collection does a wonderful job of allowing this specific community to feel included in our company in their own special way.

The Community

Something we didn’t realize until experiencing loss of our own was that nearly one in four pregnancies ends in loss. That could be a miscarriage, stillbirth, ectopic pregnancy, or blighted ovum. Parents who are pregnant again after a loss might go through a wide range of emotions like grief, joy, confusion, sadness, and anxiety. Due to this community being larger than many think, we think it is important to put something out that they can connect with on a deeper level.

Wo does this collection appeal to?

Of course, our rainbow collection is absolutely adorable and it doesn’t need to exclusively be represented with loss. These pieces are a cute addition to any jewelry collection and never fail to put a smile on someone’s face! Which piece will you be getting?